Course info

This course provides an in-depth exploration of the principles and practices of e-commerce and digital marketing, tailored for undergraduate students in the English literature program. It introduces students to the foundations of e-commerce, including its infrastructure, business strategies, and ethical considerations, while emphasizing the critical role of customer experience and loyalty in online business success. The course also delves into digital marketing strategies such as Search Engine Optimization (SEO), Search Engine Marketing (SEM), social media marketing, email marketing, and analytics. Students will gain practical insights into building also managing e-commerce stores, developing effective online campaigns, and fostering customer loyalty in the digital era.